Brandon Dunn, of Greenway magazine, recently met with April Hatch and Dedee Culley to talk about priorities in a medical market and they agree the priority is education.
“Most of the dispensaries are offering a private area to complete patient consultations in, have printed education, education online, but most of the education takes place when the patient is at the counter determining what products to select,” Hatch explained. “Some are also hosting patient educational events, which is a great opportunity to bring new patients to the dispensary. Some of these are more cannabis-community-focused, and some are more geared to the medical patients,” Hatch said.
For her part, Culley says that while many operators are going above and beyond, there are more who could do better. “Sadly, I see many operations meeting only minimal state requirements,” Culley said. “From a financial aspect, they tend to see the cost of having a healthcare professional available to patients as an expense only, so they don’t hire or partner with these individuals. The truth is that these professionals not only serve the patients but, so far, the statistics that we have shown that these patients tend to return time and time to that facility and spend more money over time.”
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